VOI jeans
VOI JEANS...
Voi Jeans was established in 1988 by three brothers in Preston, Lancashire. The name Voi was decided ...
from a trip to Italy that the brothers had taken, incorporating the style and love of denim that the Italians have. Voi standing for ‘You’ was a crucial decision in the making of the brand Voi Jeans as this was always a forefront thought, to keep ‘you’ the consumer in mind at all times. It was at this time, that the decision was taken from the three brothers to move on from their past of laundering and start manufacturing actual denims; taking into account, trends, and styles. From this Voi Jeans was born. Over the last few years we have expanded and incorporated a wider, more varied range of denim wear to open up to a wider consumer market.
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